That at 22, justin bieber merch is the centre of polemic debates about his style can be something of the surprise. He’s not revealing giant swaths of skin, donning outrageous meat-covered coats, or even flaunting particularly controversial slogans across his shirts. Instead, he has a penchant for tees that nearly scrape his knees, exaggerated layering, and skater boy clothes — not exactly tabloid fodder.
Yet even so, he’s drawn considerable attention (and backlash) to get more recent looks, just like the Nirvana band T-shirt by L.A. brand Concern with God which he wore to the American Music Awards late just last year. Critics were scathing: the reigning prince of pop dares to get related to the storied grunge band?
Longtime stylist Karla Welch, who first signed on to do business with Bieber on his Believe Tour in 2012, has a explanation for all the hoopla: It’s a testament to the singer’s growing style influence. “He’s been pushing men’s fashion during the last five years,” she says. “When you look at the beginning of the Believe Tour, he was getting heat for that drop-crotch pants and super long T-shirts. But now, if you get to any menswear store, you see those styles reflected.” Just like Bieber, Welch doesn’t “value negative feedback,” she says. “Haters gonna hate.”
Despite the Nirvana controversy, Welch went to The fear of God and dealt with the designer Jerry Lorenzo on five looks for Bieber’s current Purpose Tour, which kicked off Wednesday night (March 9) in Seattle. “We certainly have been buying [Jerry’s] stuff for the past two years; it’s been an incredibly fun process working [together],” Welch says of your custom-made denim and tees. Interspersed will likely be Raf Simons pieces (“Justin is very into Raf lately”), Adidas shoes, and justin bieber jacket, like thigh-skimming T-shirts for layering. “I really could start to see the looks changing from concert to concert together with the way Justin chooses to style them,” Welch adds.
Though certain technical adjustments are already designed to the tour wardrobe, including zippers, gussets and reinforcements for quick changes (he has below one minute to improve backstage), the appearance is not really so diverse from just what the singer sports regularly on Instagram. “It’s more street grunge with a very vintage skater feel,” Welch describes. “I used to be residing in Vancouver throughout the grunge era — I used to go down to Seattle to view Pearl Jam play — and that i always loved how those stoner boys looked. That’s bieeber we started doing together with the Purpose videos and now with all the tour. It’s very undone.” The show’s backup dancers, who channel a similarly relaxed aesthetic, are outfitted in apparel by Calvin Klein, with whom justin bieber shirt posseses an ongoing campaign deal with.
Raised in Powell River, Bc, Canadian heritage continues to be an asset for Welch in the first place. “We merely met and clicked,” the stylist says of Bieber, who grew up in Stratford, Ontario. “Canadians inherently love Canadians; that’s always been a bond. Canadians are super nationalists,” she adds, chuckling. Though Welch is generally tending to the red-carpet wardrobes of universally adored actresses like Amy Poehler and Olivia Wilde, she says there were no hesitations about undertaking a much more controversial pop star as a client. “If you pay attention to everything the press needs to say, you’re losing at life,” she says, noting that now more than ever before both the have got a “totally collaborative” relationship. “Justin enjoys this process.”