Search engine optimisation, or SEO, of your own business website is the main method of marketing your company on the internet. SEO is the specialized marketing efforts that can increase a website’s rank searching engines for specific search terms (knows as keywords). When potential clients and customers search for these keywords, it’s imperative that your website can be seen on top of the search engine leads to insure that the potential audience clicks on your website link.
If your internet site is buried on page 4 or deeper in search engine results for your terms that could be driving massive amounts of prospective customers to your site, you will be missing out on untold sales and leads. Over 65% of internet shoppers use search engines like Google, Yahoo!, and Live (formerly MSN) to locate websites that they can do business with. It’s a no-brainer that your enterprise is missing out on cash should you be not near the top of search engines for keywords that the market is utilizing.
The vast majority of search engine marketing companies focus entirely on the premise of “top search engine rankings equal top sales.” This is definitely not true because search results are just the beginning of a potential customer’s journey. The reality is that, such as you probably do, the possibility customers that do find your web site on top of search engines like google are likely to visit a lot of the top websites that they are shown by search engines. Consequently not only must you houston marketing firm, however, your website still must contend with another top ranking websites. The dirty truth that many seo companies don’t would like you to know is houstoneo google search results are not enough.
Let’s face it: Some websites focus primarily at the top search results, some focus primarily on design, and others focus mainly on delivering quality products as well as a first class customer experience. If your internet site is lacking in one of these simple areas, it’s going to lose business towards the websites that are in the head from the game within these areas.