Have you ever heard stories about legendary online entrepreneurs who hit it big once you have a #1 rank in many popular search engines? You almost certainly wondered what it would take for you to achieve that elusive #1 spot in the major search engines result pages (SERPs). Search Engine Optimization (SEO) plays a vital role in making certain your company gets the best possible search engine ranking, which can lead to increased sales for the online company.
Search engine optimisation is the procedure of modifying website content and meta-information to enhance the major search engines ranking of your page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and outline meta-tags), as well as the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a website.
Impact of High Google Search Rank on Sales
Internet consumer research estimates that between 70% and 90% of online shoppers use search engines like google to locate a specific service or product. Let’s examine factors that influence sales to discover how chesapeake seo company can increase your revenues.
Three metrics must forecast online sales: the typical ticket, the conversion rate, and the volume of internet site traffic:
* The typical ticket is the money spent from a customer over a typical transaction. Computer and electronics stores have high average tickets (hundreds or thousands), while bookstores have low average tickets (tens of dollars).
* Website traffic is measured by the quantity of site visitors, typically expressed as the quantity of page views per month.
* Conversion rates are the quantity of sales divided by the volume of page views per month, expressed as a percentage.
Let’s examine an illustration. The Best Taupe Widget (UTW) store posseses an average ticket of $25, a conversion rate of 2%, and gets 5,000 page views each month. The estimated monthly sales are $2,500 ($25 average ticket * .02 conversion rate expressed as a decimal * 5,000 page views monthly). Achieving an increased google search rank will heighten the amount of page views, and for that reason increase sales. Within this example, if traffic doubles to 10,000 page views on a monthly basis, UTW’s monthly sales should (approximately) be used as well (to $5,000).
Take into account that a higher google search rank will produce a measurable rise in traffic only if you have significant marketplace curiosity about taupe widgets as well as your web site appears in the first thirty search engine results.
However, search engine optimisation is just not going to produce measurable results when there is almost no interest in taupe widgets. The #1 spot searching engine result pages will not be particularly impressive if only two people hunt for “taupe widgets” every month.
Role of Keywords in Search Engine Marketing
Keywords are words or phrases users provide to look engines to locate information. Search engines examine page content to figure out whether a particular page is relevant for the search word or phrase. Thus, effective keyword selection is amongst the cornerstones of seo.
Each keyword is described as supply (number of online search engine result pages) and demand (amount of searches). The easiest way to improve google search rank is to select keywords that have favorable supply-demand characteristics; which is, ones by using a relatively high demand and a relatively low supply. It is more tough to improve the search engine position of your page on a high supply, competitive keyword.
Good keywords must be related to your product or service line, as well as your brand of business. A #1 rank for “navy widgets” is worthless in the event you sell taupe widgets exclusively. A possible customer will discover your page, quickly find that you don’t sell any navy widgets, and promptly go elsewhere. Ultimately, the conversion rate for irrelevant google search hits is not far from zero.
Choosing a set of target keywords is the initial step in search engine optimisation. Another step is using them in your body, title, headings, and meta-tags of your page.
Add the target keywords from the text of your page. Don’t overdo it, though — the keywords should fit smoothly in the surrounding text. Search engines use several techniques to detect excessive keyword density, or way too many keywords stuffed into minimal supporting text, and can reduce the rank accordingly. A page has too many chespeake should they affect the overall flow in the text on the page and look like glaringly out of place
The title tag should contain information that describes the page. Except if you manage a multi-national conglomerate that may be already a household name, your company’s name is not really a descriptive title. Most search engines take advantage of the title tag as being the first brand of your listing in the major search engines result pages. Aim to help make your title tag say “click me” to your prospective customer. “Superior taupe widgets – 50% off every single day” is a good page title, while “Ultimate Taupe Widgets, Inc.” will not be.
Incorporate keywords in the headings about the page, along with into emphasized sections (bold or large text). Even though search engines like google are de-emphasizing descriptive meta-tags, include keywords inside them nevertheless. The description meta-tag must have an exact description of the page, along with the keywords meta-tag should contain a set of keywords (separated by commas) that list key concepts mentioned about the page.